Dubai homebuyers prioritise location and lifestyle over price – report

Over 63% of buyers now prioritise long-term value when making purchasing decisions, reflecting a shift in the emirate’s real estate market

More than six out of ten homebuyers in Dubai are now prioritising location, community amenities, and lifestyle value over property price, signalling a notable shift in purchasing preferences across the emirate’s real estate market.

According to recent insights from TownX Real Estate Development, 63 per cent of buyers are focused on long-term value when making property decisions, reflecting changing buyer behaviour driven by quality-of-life considerations rather than short-term affordability.

Data drawn from customer insights, sales performance, and market observations over the past six months indicates rising demand for walkable neighbourhoods, convenient access to retail and dining outlets, proximity to schools, wellness facilities, and integrated lifestyle communities. Buyers are increasingly placing greater importance on everyday liveability over cost alone.

Demand is strongest within mixed-use, master-planned communities that combine residential, retail, leisure, and social spaces, with buyers showing a clear willingness to invest in developments that deliver a more complete living experience.

Haider Abduljabbar, Executive Director at TownX, said today’s buyers are seeking more than just a property purchase. Developments offering strong connectivity, modern amenities, and well-considered community design are attracting significantly higher interest compared to homes assessed solely on price.

The shift highlights Dubai’s maturing real estate landscape, where both end-users and investors are increasingly prioritising long-term livability, lifestyle integration, and community-driven environments.